Ocean Consulting - Commercial Sector Recruitment Specialists - Highly Professional Recruitment Consultancy

Richard Branson

We at Ocean Consulting are always on the look out for new information and inspiration and we want to share this with you by passing on any real gems that we feel would be of real value and benefit to your business…

Here we will explore Richard Branson’s amazing journey and how you can learn from his surprisingly simple business secrets!

Casual. Creative. Billionaire. Perhaps three words that epitomize Richard Branson and his ultra successful company ‘Virgin’ it is no surprise that he is inspirational and a figure to envy across the globe. From humble beginnings, his astronomical rise to fortune has fascinated and intrigued those with a hunger for success.

The Virgin Birth
The Virgin brand as it stands today is one of the most recognised and successful on earth. And with over 350 subsidiary companies carrying the Virgin brand it shows no signs of stopping! His first venture was a student magazine at 17, before developing a mail order record company in 1970 and shortly afterwards opening a record shop on Oxford Street, London. From day one he has followed closely to his own business ideals:

• Value for Money

• Good Quality

• Brilliant Customer Service

• Innovative

• Competitively Challenging

• Fun

And the name? When starting Branson realised “we are all Virgins in business” and the rest
is history…

But what exactly are his secrets to success? Well it seems simplicity is his genius…

Branson’s 10 Secrets to success

1) You’ve got to challenge the big ones

2) Haggle: everything is negotiable

3) Do the right things for the brand

4) Don’t lead “sheep”, herd “cats”

5) Size does matter

6) Keep it casual

7) Have fun working

8) Smile for the cameras!

9) Move like a bullet

10) Be a common, regular person

The Playful Antagonist
Frequently publicised for his sometimes provocative nature towards his competitors, his brand has sported many witty slogans, often relating to the current climate of his business. Many feature double entendres and euphemisms that sometimes present a subtle mocking of his competitors, such as:

Written on the back of the new Airbus, the longest passenger aircraft in the world.

Reminding that it’s more than just the name.

For the new Virgin Vines wine venture

Displayed on a blimp that hovered over the trouble struck London Eye that encountered difficulty being raised.

The Future?
Virgin Galactic is Branson’s future, and arguably his most ambitious undertaking to date. The idea itself is literally ‘out of this world’ whereby he plans to, by 2008, have commercial space flight for the paying public (albeit the highly paid public!) as commonplace! The initial sum of £100,000 is expected to be significantly reduced once the profits from these costs have been reinvested.

Ocean Consulting is a highly professional, privately owned, recruitment consultancy, specialising in Permanent & Contract recruitment within the commercial sector. With over 14 years recruiting experience within the senior management team, we focus on placing all disciplines from Receptionists & Administrators right up to Senior Manager / Director level positions within the Thames Valley area & beyond and have an excellent reputation gaining a high majority of our business through word of mouth. Why? We are very passionate about making a difference…it’s that simple

If you would like to know more about Ocean visit our website at www.dipintheocean.co.uk or reply to this e-mail and take@dipintheocean.co.uk