It’s hard enough knowing what gifts to buy our loved ones on special occasions, let alone our business associates! But to make things even more complicated, in the ever increasing globalisation of business markets, it is becoming a common custom to send gifts to our colleagues and business partners overseas.
The meaning and significance of gifts however varies from occasion to occasion, culture to culture…
The global stronghold for cultural importance and tradition, Japan is well versed in etiquette and certain customs. Gifts are considered extremely symbolic and the actual gift bought can say many things about the buyer… and their thoughts on the recipient!
good gift:
Unquestionable quality, the importance of purchasing a gift is one that should not be taken lightly. The pen is a symbol of knowledge and is considered a highly appropriate gift.
bad gift:
Anything that has four parts, comes as a set of four or displays the number four, which is a symbol of death in Japan.
When presenting a gift, it is Chinese custom to refuse the souvenir three times so don’t be offended! It is expected however that the giver will graciously persist and that the gift is then accepted. The present must be gift wrapped and presented with both hands. It will not be opened however and instead set aside for later.
good gift:
Something that has come from another culture, such as fine liquors or handicrafts as this symbolises the bridging of cultures.
bad gift:
Sharp objects such as letter openers or scissors imply the severance of relationships in Chinese culture, so avoid these.
In Brazil, gifts are most comfortably accepted in less formal, casual atmospheres such as social gatherings. The personal touch is everything also, and a gift that has some significance to the recipient personally shows awareness and respect.
good gift:
CD’s of popular entertainers and even brand named pens are popular gifts for Brazilians; it shows the giver has a modern persona which reflects well in Brazil, with its contemporary approach to everyday life and business.
bad gift:
Items that are either black or purple as they are seen as mourning colours.
To the Italians, appearance and first impressions are everything. As one of the fashion capitals of the world the importance of a name holds high regards in Italian culture.
good gift:
Prestigious brand named products that are discreet and not obviously expensive as well as vintage wines are very much ‘Italian Friendly’ gift ideas. They show that the giver knows the importance of appearance and subtlety, two things that Italian’s, who judge heavily on first impressions, admire.
bad gift:
Brooches and handkerchiefs are very strongly associated with death and funerals in Italy, so best avoided.
Graciousness, tradition and love of the English language are some of the admirable traits that the visitor will find reflected in British gift-giving habits and preferences. English tradition dictates that if you can afford it, you should get the best.
good gift:
The best bottle of Champagne or wine that can be afforded as it shows good taste and an eye for quality, two admirable attributes that the British seek in personal and business relationships. Also unique, hand crafted or commemorative items show strong individuality characteristics, also a well-liked trait.
bad gift:
Novelty gifts lacking sentimental or unique value show a lack of consideration when choosing the gift, suggesting a person has little interest in the recipient. With flowers, white lilies or chrysanthemums are seen as traditional funeral flowers, and are an ill advised choice!
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